Situational Intelligence Suite for Telecom

Communications companies today are challenged with a new set of decisions driven by a rapidly changing and evolving market. Increased digitization, fierce competition and new infrastructure requirements are all converging to create an environment where traditional telecom operators must innovate to compete against a host of powerful new entrants from outside the industry, such as social media outlets.

Service providers have significant investments in existing network assets and must learn to use these resources more efficiently to gain closer knowledge of, and reach and visibility into, their customer base. Massive amounts of data are being generated across the entire communications supply chain, making it increasingly challenging for telecom and cable operators to correlate information quickly to make fast informed decisions and forecasts. Whether it is entering a new market, responding to a competitive threat, or restructuring overall costs, enhanced visibility and access to intuitive real-time information has become a critical success factor.

How Situational Intelligence Helps

Situational intelligence is a new breed of software that delivers real-time information and analytics in innovative new formats, providing business executives, operations personnel, customer service managers, and sales leaders with the insights they need to excel in their roles. Companies that leverage this information will be best prepared to protect core revenue streams from competition as they create more carefully tailored services to every market segment they serve.

While situational intelligence incorporates traditional analytics displays, it expands on these with synchronized geospatial views that feature correlation of real-time, historical and predictive data from multiple sources. The insights these applications produce drive a complete understanding of the business across every discipline, inspire more critical analyses of challenges and opportunities, and facilitate a rapid response as a result of those analyses.

Four Comprehensive Solutions

Space-Time Insight's Situational Intelligence Suite for Telecom consists of four comprehensive solutions that improve network operations management, enhance asset management systems, and create new ways to visualize vast amounts of marketing and customer data. These solutions work in conjunction with enterprise applications and other existing infrastructure, incorporating data from all these sources into intuitive geospatial and analytic displays. Users are provided interactive dashboards that provide at-a-glance analysis and intelligence to respond quickly to real-time situations and fluctuating market conditions.

Each solution consists of one or more composite applications that federate asset data feeds with enterprise information, and incorporate business rules, workflow processes and intuitive displays. Each composite includes the ability for users to visualize, analyze, and correlate information, then take action on situations that need attention.

The solutions are:

• Network Operations Intelligence

To further differentiate themselves competitively, communication service providers must improve Network Operations to better support end-to-end service offerings and customer service. Space-Time Insight extends the capabilities of existing home grown applications to gain better usability and visibility into managing network, control room, and IT operations.

• Mobility Intelligence

Mobile access to payments, banking, insurance and entertainment will increasingly dominate traditional mobile phone offerings and will involve partnering with other business ecosystems across geographies. Visualize this information together across a complex ecosystem dashboard, collecting consumer preferences, trends and demands and visualizing them in both a geospatial and temporal context.

• Asset Intelligence

Existing asset management systems are costly to maintain and need an adapted layer to respond to real-time business needs. Use condition based maintenance and asset health monitoring to avoid asset failures over time, and determine the effect of external conditions on asset performance and cost.

• Marketing Intelligence

Marketing departments will be increasingly trapped in the gap between customer expectations for flexibility and speed, and the limitations in existing business and operational support (B/OSS) systems. Enable dynamic business processes, alerts and rules to respond more quickly to market information.