Delivering competitive advantage
Success requires insightful demand planning, forecasting and supply chain management. Contextual understanding of geographical variations in disease migration, incidence and prevalence relative to environmental conditions, demographics, community attributes, inventory, other diseases, vectors, and health & hygiene factors is required. Spatial intelligence enables improved market penetration, competitive advantage, operational efficiency and profitability.
- Demand Planning/Forecasting: Spatial visualization of demand signals from a variety of micro and macro economic variables, public health, political and cultural factors, as well as natural and weather events that may influence demand forecasting and related business decisions. Spatio-temporal visualization of the spread of new, re-emerging and fading diseases by geography, demographics and season.
- Territory Management: Geo-Spatial Visualization of health service locations that include hospitals, pharmaceuticals, chemists, druggists and etc integrated with sales and marketing territories for effective territory management and sales territory planning activities there by providing optimization with cost effective routing services for sales visits.
- Supply Chain Management: Conventional supply chain management minimizes the real world influence of geography on transportation. Spatial Intelligence provides visualization of sequencing, vehicle scheduling, routing and re-routing decisions and real time fleet management in the context of real-time traffic, weather impact and other factors influencing pharmaceutical supply chain activities.
- Batch Management: Spatial analytics and visualization that supports cost-efficient and timely batch management of customer deliveries, returns and recalls.
- Improved demand forecasting that includes visualization of all external factors relevant to pharmaceutical marketing, sales and logistical business decisions
- Improved customer service supported context and geo-sensitive supply chain and inventory transport and location decisions
- Real-time logistics management that supports competitive advantage and increases the overall supply chain profitability while meeting corporate social responsibility and sustainability
- Enhanced ability to identify, locate and characterize the patients, doctors, pharmacies and medical facilities that would comprise the optimal customer base for a particular product under a variety of circumstances
- Cost-efficient batch management using spatial and temporal context to solve reverse logistics challenges in planning and optimizing batch decision.